The Mothers’ Union is urging people to support its Bye Buy Childhood campaign by lobbying OfCom (UK) and the Broadcasting Authority of Ireland.
As part of its ongoing campaign, the MU has prepared 20,000 Bye Buy Childhood postcards and these are available for parents to send to the two organisations if they feel a programme is unsuitable for viewing by children and teenagers and that it should not be shown before the 9pm watershed.
The campaign was initiated after concern expressed by parents of their experience of the pressures of commercialisation on family life and that marketing with sexualised content is too easily accessible.
The MU is encouraging people to look at the programmes and advertisements through the eyes of a child. Then ask if the content could make them behave in the way portrayed? If the answer is yes, the MU wants the viewer to send a postcard.
Postcards are available from the All- Ireland Office Telephone 00353 1 8735075 or from firstname.lastname@example.org. The postcards are available to and can be used by everyone and anyone.
A spokesperson said: “The Mothers' Union does not want the flame of this campaign to go out.”